Liora is a Brussels-based strategic communications expert with 25+ years of experience, with a focus on digital and AI. She led the digital communication around Jean-Claude Juncker’s presidential campaign, the viral “you don’t have to be a techie to believe in technology” video, and award-winning campaigns for EPP’s Manfred Weber. As founder of The Think Room, she advises a wide variety of clients include think tanks, Honda Motor Europe, Unilever, Schwarz Group, and international associations such as INAA on narrative, positioning and strategy, with her unique DNA Key approach.